Green Products

Our recommendations

Reel Change

It's time to change our toilet paper & paper towels for good.
Our Mission

Quality and convenience are expected in today's world, but until recently we hadn’t fully considered the impact of some of these luxuries. Take paper goods - we use them everyday and they are traditionally made by cutting down trees in healthy forests. This action, for something as small as paper, has massive ripple effects on the planet.

At Reel, we're on a mission to change the paper industry. We've reimagined what paper could be, creating products that are better for the planet and still deliver the premium quality and convenience you expect.